What does Amazon Enhanced Brand Content or EBC mean?
Amazon EBC means a feature provided by Amazon that allows sellers to add informative images to their product listings. This feature also enables the use of bullet points to present product data in a more organized manner. Registered sellers on the Amazon Brand Registry can enhance and modify their product descriptions using this feature.
Amazon Enhanced Brand Content plays a huge role in product listing optimization leading to decrease in ACoS and increase in conversion rate.
Enhanced Brand Content was introduced in 2016 as the Seller Central feature. It is now known as A+ content that allows you to create visually appealing content-including enhanced images and custom text placement in the description area to tell your brand story.
Benefits of Enhanced Brand Content on Amazon:
- Reimagine Brand Identity
- Customize your Amazon storefront
- Improve visibility and product search
- Grab User Attention
- Enhance User Engagement
- Mobile Device Optimization