Glossary

Amazon Buy Box

Amazon Buy Box refers to the box on the right side of the Amazon product detail page, where customers can add items for purchase to their cart. As there are multiple sellers for one product, "winning" a Buy Box is extremely beneficial, as it means you're the seller customers are buying from when they click "Buy Now".

Amazon Buy Box refers to the box on the right side of the Amazon product detail page, where customers can add items for purchase to their cart. As there are multiple sellers for one product, "winning" a Buy Box is extremely beneficial, as it means you're the seller customers are buying from when they click "Buy Now".