Warehousing, e-commerce, and fulfillment glossary

Amazon Multichannel Fulfillment (MCF)

Definition, meaning, and explanation of

Amazon Multichannel Fulfillment (MCF)

Amazon Multichannel Fulfillment is a fulfillment and shipping service provided by Amazon to D2C/E-commerce brands. It also involves fulfilling orders that maybe placed on channels other than Amazon such as marketplaces like eBay, and e-commerce platforms like Shopify.