Warehousing, e-commerce, and fulfillment glossary

Amazon FBM (Fulfillment by Merchant)

Definition, meaning, and explanation of

Amazon FBM (Fulfillment by Merchant)

Fulfilled By Merchant (FBM) allows sellers to list their products on Amazon and choose to ship products to each buyer themselves. They are responsible for fulfilling their orders and do not rely on Amazon for the same. While it's advantageous for products with lower margins, FBM is rather overlooked owing to easy shipping, handling, and other benefits that come with FBA.